About Us


Dress Up is a dynamic fashion retail business which focuses on delivering catwalk style looks and all the latest trends at value for money. Our target audience is the fashion conscious women’s wear market, although, we are focusing on children’s fashion world. We aim to be exciting and innovative, offering our customers the fashions, footwear and accessories that they want, when they want. To stay in touch with the ever changing trends within our market we have developed a dynamic and very responsive organisation.

It is very important to express that, we realised the most important part of our success is our customer. Their loyalty and demonstrated professionalism at all times. This is why we are focused on delivering an exciting shopping experience and making sure that our high standards of quality, value for money and service are always met.

We develop our own brands, styles and bring the latest fashions from the catwalks quickly to the shop floor. We engaged our supply chains and stakeholders and deliver quality, value and service which has enabled Dress Up to grow rapidly online and in-store (showroom).

Having strong and highly dedicated teams and motivated group of individuals, we are firmly focused on our customer’s needs and satisfactions. We believe that with continuous developments and innovation we will continue to expand and bring our unique experience to shoppers worldwide.


Dress Up was incorporated in 2017 and started as an online store in London, UK. The business model was successful and our first showroom was opened in 2020.  Dress Up is growing within the online store platforms. This business model was based on a vision to passion for fashion by the business owner. With technology and e-commerce, the business is gaining grounds within UK and around the world.  

The online store was launched in 2018 and has grown to become an important part of our multi-channel operation. The website has evolved over the years and we will constantly strive to improve the site to meet our customers’ requirements. If you have any questions or feedback, please do not hesitate to contact us.


  • The latest fashion trends
  • Must have fashion items
  • Affordable prices
  • An exclusive Online Fitting Room
  • Easy and free returns
  • Order status and tracking
  • Next day delivery
  • Easy navigation
  • One page checkout
  • More payment options